Total Email Marketing Book Review

Maximizing Your Results from Integrated E-marketing

• Author: Dave Chaffey
• My rating: 5/5 I'm biased, but 1e of book received 5 stars on Amazon.
• Brief Review: Created to support the popular E-mail marketing training courses run by the CIM. Goes beyond best practice for e-mail copy and creative to show how to use e-mail in integrated e-marketing campaigns.

  John Woods of Site Intelligence comments:I found the style accessible and practical: Chaffey makes it easy to see how to apply lessons from others to your own email marketing activities.

  Sean Duffy of Email Center comments:Most email marketing books either focus on the american market which is completely different to the UK market - Chaffey focuses on UK B2B and B2C marketing.

  This book presents a practical approach to PROFESSIONAL email marketing helping you from all the aspects involved from building in-house lists through to creating the right copy for emails and a in-depth discussion of the various tracking and broadcasting options.

  The examples are great as well - no matter what you are planning to do with email there will be an example for you in the book.

  If like me you are involved in email marketing currently then you will find this book essential in planning and developing your campaigns.

• Read Reviews of Total E-mail Marketing book on Amazon UK.
• Read reviews of Total E-mail Marketing book from Amazon.com for US and international readers.

Permission Email Marketing that works Book Review

• Author: Kim MacPherson
• My rating: 4/5
• Brief Review: For me, this is the best US book on Email Marketing. Written by an experienced Email Marketer who runs her own agency and is a regular columnist on ClickZ.com, there are a lot of great ideas on increasing Email effectiveness. It is weakness on deliverability and renderability issues since it is now dated. These are covered in my book.
• Read Reviews of Permission Email marketing book on Amazon UK.
• Read reviews of Permission Email marketing book from Amazon.com for US and international readers.

Source:

http://www.davechaffey.com/Book-recommendations/Email-Marketing-Books